A strong profile usually combines solid grades, a clear fit with the chosen subject, and evidence that you can handle the academic level of the program. Deutschlandstipendium weighs performance heavily and also values social commitment, special achievements, and personal or family circumstances. For master’s study, several programs also expect a closely related bachelor’s background and sometimes specific ECTS content in the field.
The one Kiel recipient story I found shows what that can look like in practice. Ebrima Sowe came in with an LL.B., a Barrister-at-Law qualification, and a background in public law, human rights, and international legal frameworks. He said he carefully checked “admission requirements and the language of instruction,” made sure his academic documents met the requirements, and later graduated “cum laude.” So a good scholarship background at Kiel is not only a number; it is a strong academic base plus clear preparation and subject fit.