MSc Communication for Development Graduate Tausi from Tanzania Shares Her Journey of Studying at the University of Reading, UK, as a Chevening Scholar

My name is Tausi, and I am originally from Tanzania. A beautiful country in the East of Africa, famous for its Kilimanjaro mountain and the island of Zanzibar. Growing up in Tanzania shaped my deep commitment to development, specifically in addressing education and health challenges.

I am a communication for development specialist by profession, but I am also described as a creative, dynamic, and strategic thinker. I recently completed an MSc in Communication for Development at the University of Reading in the United Kingdom. Prior to my master’s, I worked for four years with reputable organizations and donor-funded projects like FCDO, UNFPA, etc. My work focused on using evidence-based education strategies and behavioral change approaches to strengthen education and health sector outcomes.

Therefore, pursuing further education in Communication for Development was a natural progression for me. I wanted to deepen my theoretical understanding, strengthen my analytical skills, and position myself to influence development policy and practice at a higher strategic level. I have always been passionate about how communication can act as a strategic tool to either reinforce inequalities or transform systems.

Chevening Scholarship Details

I was awarded the Chevening Scholarship, funded by the Foreign, Commonwealth and Development Office (FCDO). The scholarship was fully funded and covered major study-related costs, including tuition fees, living expenses, travel costs, and other academic-related allowances.

Educational Background

I hold a Bachelor of Arts in Public Relations and Marketing from St Augustine University of Tanzania, where I graduated with second class - equivalent to a 2:1 in the UK academic system. My undergraduate degree gave me a solid foundation in strategic communication, branding, stakeholder engagement, and government and media relations. However, while studying PR and Marketing, I became increasingly interested in how communication influences behavior change and public policy, particularly in development contexts.

Therefore, my academic background, combined with four years of practical field experience in donor-funded projects, prepared me well for postgraduate studies in Communication for Development. To be honest, I was not only entering the classroom with theory but with lived experience that I could critically reflect upon and expand.

How Did You Prepare to Apply to the University of Reading?

How Did You Find Information About the Chevening Scholarship and the University of Reading?

I conducted independent research. I came across several scholarship opportunities over time, but never applied because I doubted whether I was “good enough”. For a long time, Chevening felt out of reach. It seemed like a scholarship for “extraordinary” people (which is, hahaha). One day, I made a decision to stop disqualifying myself and decided to apply.

Chevening was actually my first ever scholarship application, and I received it on my very first attempt. However, I was intentional about seeking guidance. I reached out to a former Chevening alumna who became my mentor. She helped me refine my essays, provided honest feedback, and conducted a mock interview with me. That mentorship was crucial in sharpening my story and building my confidence.

Coming to institutions, I knew I wanted a program that aligned with both my undergraduate background and professional experience. I specifically searched for Communication for Development programs globally and discovered that a handful of universities offer specialized degrees. The University of Reading stood out due to its academic reputation, global influence, and strong module structure, which focused on participatory communication, social change, and development theories.

Did You Take Any Standardized Tests? If So, How Did You Prepare for Them?

No! The University of Reading allowed applicants to submit their secondary school certificate as proof of English proficiency, provided it was within ten years and demonstrated a strong English grade. Fortunately, I qualified under that option, which saved both time and financial resources.

How Did You Prepare to Apply to the Chevening Scholarship?

Personally, I knew preparing for Chevening would require a deep reflection, so I started early before the application window opened. I spent a significant amount of time thinking about my leadership journey, my professional impact, and my long-term vision for Tanzania.

Chevening is not just about academic excellence; it’s also about leadership, networking, and impact. So, I ensured that my essays clearly demonstrated my leadership experience and influence in development projects, my networking abilities and collaborations with stakeholders, and my clear post-study career plan and how it connects to the UK’s development priorities in Tanzania.

I worked on multiple drafts, refined my storytelling, and practiced articulating my goals confidently. Most importantly, I told my story authentically. I did not try to sound like someone else or copy someone. I leaned into my lived experiences, and it paid off.

How Is (was) Your Experience at the University of Reading?

The MSc in Communication for Development was intellectually stimulating and transformative. The program allowed me to critically engage with development theories, community power structures, gender dynamics, governance systems, and technological inequalities.

Also, the diversity in the classroom was powerful. I met professionals from different parts of the world, which enriched our classroom discussions and broadened my perspective. We had students from Japan, Mozambique, Malawi, the Philippines, Kenya, etc.

How Do You Rate the University of Reading Academically and Why?

Academically, I rate the University of Reading very highly. This is because the program I was in encouraged critical thinking rather than passive learning. The professors were researchers with global field experience. We also had seminars, field visits, and visiting professors from other universities in the UK and beyond, which made learning both theoretical and practical.

As said before, the modules were well structured, combining development theory, communication strategy, and policy analysis. The knowledge I received at Reading shaped both my analytical and research skills.

How Does the University of Reading Support International Students?

The University of Reading provides strong support systems for international students, including orientation programs, academic writing sessions, career services, and mental health support. Also, there are about 150 clubs/societies/communities for international students to join and socialize with other students.

Additionally, the Chevening community itself was an incredible support network. We organized site visits and met from time to time.

What Did You Pursue After the Chevening Scholarship? (work, Further Study, Research, or Something Else?)

I continue to position myself within the development sector, focusing on strategic communication, policy influence, and system-level change in education and youth skills.

My long-term goal is still to strengthen how communication is used as a strategic tool in shaping development outcomes in Tanzania and beyond.

What Do You Think Made Your Application Stand Out?

I told my story in a clear, confident, and reflective way. I did not exaggerate achievements, but I proved a measurable impact. I connected my past and present experiences to my future goals in a coherent and strategic way.

I showed not only what I had done but why it mattered and how it connects to UK-Tanzania’s development priorities.

What Would You Have Done Differently if You Were Going Through the Process Again?

If I were to go through the process again, I would try not to be overly modest. I think sometimes we downplay our achievements without even realizing it. Coming from where I come from, it can feel uncomfortable to talk about successes or highlight the impact you have made. But during the application process, I learned that it is important to own your story and be honest about what you have achieved. It’s not about bragging; it’s simply about recognizing the work you have done and the difference it has made.

What Advice Would You Give Those Looking to Apply for a Similar Scholarship?

Go for it! Chevening is competitive, yes - but it is absolutely worth trying. Second, invest time in self- reflection to understand your choices and prepare early. Seek mentorship to have direction. Be strategic. Be authentic. And most importantly, believe that your story deserves a global platform.