A strong academic record helps, but “fit” and an overall profile can matter a lot, especially for competitive scholarships. In the Global Scholarships story, Muhammad Athala highlights being well-rounded: he had an 88/100 average, leadership experience (he says he was “the head of a student council”), and used those experiences to strengthen his essays.
He also describes the strategy of building a balanced application: “I had above-average grades, packed experiences,” plus test scores and certifications. Practically, that suggests a good background includes solid transcripts, credible language scores (when required), and evidence you’ll contribute on campus.