A strong academic background usually means solid grades in relevant coursework, plus evidence you can succeed in your intended major (and, for many scholarships, a record of leadership or impact). For graduate scholarships/funding, strong recommendations, clear research or career goals, and program fit can matter a lot.
Maha Shoaib is a good example of the “whole application” approach: she highlights authentic essays (“my personal statement and study objectives genuinely reflected who I am”) and adds that she chose “two academic referees and one professional referee.”
Maria Atanasova points to a compelling mission-driven profile; she credits her mix of healthcare training, activism, and “academic excellence,” and frames scholarships as looking for your potential to contribute “to your community and the world.”
Minimum eligibility varies by scholarship. Some UMD-based awards for enrolled students explicitly require a minimum GPA (for example, some list “GPA 3.0” and minimum completed credits), so always read the specific scholarship rules carefully.