It depends on the scholarship, but a strong academic record plus a clear, credible narrative usually helps. For LJMU entry, you’ll typically need to meet the course’s academic and English-language requirements; for scholarships, you may also be assessed on merit, impact, leadership, and fit.
Patrish Lionel shows what “good background” can look like in practice: a high GPA (“My GPA was 3.82”), relevant study (HR/management), and a compelling leadership profile. He notes that “Chevening looks for authenticity,” and he describes demonstrating leadership through projects like co-authoring and leading a team to publish a community history book.
If you’re targeting LJMU scholarships specifically (tuition waivers), aim for grades above the minimum, a course-relevant background, and a personal statement that explains why LJMU and how the degree links to your goals (this is also how LJMU describes what a personal statement should cover for postgraduate applicants).